Stromy
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About

We help experts build their unfair advantage.

Stromy is an AI strategy and implementation advisory. We partner with industry professionals — people who know their domain deeply — and give them the technology to operate at a scale they couldn't reach alone.

The Stromy Model

Identify

We map your business processes and identify where AI creates the highest leverage.

Build

Custom AI tools and automations designed around your specific workflows and domain expertise.

Embed

We transfer capability to your team. Our systems are designed to be owned, not rented.

Our principles

Domain-First

Technology serves expertise, not the other way around. We build tools shaped by the specific domain knowledge of our partners.

Outcome-Oriented

We measure success by what our partners can do differently — not by how sophisticated the technology is under the hood.

Partnership Model

We don't sell licenses. We embed with teams, understand their workflows, and build systems that amplify their existing expertise.

Transparent Process

Every recommendation is grounded in evidence. We show our reasoning so partners can challenge, refine, and own the strategy.

Compounding Value

Our implementations are designed to get smarter over time — knowledge architectures that build on every interaction and outcome.

Team

Two founders, one deliberate division of labour.

Corentin designs the AI architecture and infrastructure; William builds the agentic systems and applied tooling that run on top. The split is the point — engineering and strategy that compound instead of compete.

Portrait of William Masquelier, Co-Founder of Stromy
Australia

William Masquelier

Co-Founder

Applied AI · Agentic Systems

William builds the substance — the agentic systems, MCP skills, and AI workspaces that turn strategy into tools teams actually use. An economics graduate with a double master’s in financial and behavioural economics from Erasmus University Rotterdam, he pairs quantitative rigour with a builder’s instinct for human context. He developed LLM-driven analysis prototypes at Hill+Knowlton Strategies, advised corporates on digital transformation at PwC, and built analytical frameworks at Duke Strategies. At Stromy he translates deep domain expertise into automations that compound.

Previously

PwC · Hill+Knowlton · Duke Strategies · Erasmus University

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Portrait of Corentin Merlé, Co-Founder of Stromy
Liège, Belgium

Corentin Merlé

Co-Founder

AI Architecture · Infrastructure

Corentin designs the architecture — the infrastructure and systems that make enterprise AI reliable at scale. A data science and engineering graduate of the University of Liège, he wrote his thesis on retrieval-augmented generation for enterprise use at Safran. As a data scientist at GAMING1, he leads AI adoption across the organisation and designs the deployment infrastructure that brings AI to employees at every level. At Stromy he owns the architectural backbone the platform is built on.

Previously

GAMING1 · Safran · University of Liège

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Let's reimagine how your business works.

Whether you need a strategic roadmap or a full implementation partner, we'll help you unlock the potential of AI for your specific domain.