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Social Media Strategy

Platform intelligence and content optimisation driven by real-time data

What this unlocks

Landscape monitoring with a sharper signal-to-noise ratio.
Structured synthesis for teams that need to brief fast.
Decision-ready outputs that support communications and stakeholder strategy.

Social media strategy without data is guesswork. Stromy provides the analytical layer that transforms social media from a content calendar exercise into a genuine intelligence channel. Our platform monitors social conversations across major platforms in real-time, identifying trends, tracking sentiment, and mapping the communities and influencers that shape discussion within specific sectors and topics.

We help clients understand the broader conversational context in which they operate, well past the posts that mention them directly on social media. What topics are gaining traction in their sector? Which competitors are winning the social conversation and why? Where are the content gaps that represent opportunities for thought leadership? Our AI synthesises millions of social data points into clear strategic recommendations that inform both content creation and community engagement.

The platform also provides real-time performance intelligence for active campaigns. Rather than relying on native platform analytics that each operate in isolation, clients see a unified view of engagement, reach, and sentiment across all channels. This enables rapid iteration: doubling down on content that resonates and adjusting or pulling content that is underperforming, in hours rather than days.

Key Outcomes

  • Cross-platform social listening that monitors conversations, trends, and sentiment in real-time across major social networks
  • Competitive social intelligence that benchmarks a client’s social presence against peers and identifies content strategies driving engagement
  • AI-powered content performance analysis that identifies which formats, topics, and messaging approaches generate the strongest audience response
  • Community and influencer mapping that reveals the social graph of key discussions and identifies partnership and engagement opportunities